РАЃАЊЕТО НА ПРОДАВАЧОТ – Ернест Дихтер и објектите на желби
THE BIRTH OF A SALESMAN: ERNEST DICHTER AND THE OBJECTS OF DESIRE DANIEL HOROWITZ Ernest Dichter (1907 – 91), an émigré psychologist influential in the development of new methods of market research, articulated an unbound optimism about the new consumer culture. Trained as a psychologist in Vienna…