THE BIRTH OF A SALESMAN: ERNEST DICHTER AND THE OBJECTS OF DESIRE DANIEL HOROWITZ Ernest Dichter (1907 – 91), an émigré psychologist influential in the development of new methods of market research, articulated an unbound optimism about the new consumer culture. Trained as a psychologist in Vienna…
WHAT MODERN LIBERTY MEANS From our recent experience it is clear that the traditional liberties of speech and opinion rest on no solid foundation. At the time when the world needs above all other things the activity of generous imagination and the creative leadership of planning and inventive…